Fred McCubbin - The Leading Real Estate Technology Coach and Speaker
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    Lead Speaker In Business Technology

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My computer consulting team has been serving the Palm Springs area, Riverside and San Bernadino counties of Southern California. There have been many advances in computers and as a result many setbacks when it comes to user experience. The most common complaint we hear in the field is the computer is slow. There may be nothing wrong with the machine's hardware, but over the course of everyday use a typical PC will get bogged down with temp files, trial software, useless programs and even spyware or viruses. All these things may contribute to a slower computer. Here are some simple tips to optimizing your PC and improving your computer productivity.

Slow Computers

  1. Remove useless programs and proprietary software. Most computers now come with proprietary software, free trials and other useless programs pre-installed. These can often end up being a nuisance and may slow down your computer. What you need to do is if you know you won’t be using a certain program you will need to remove it from your computer via the Control Panel and uninstall through Programs and Features (or Add Remove Programs in Windows XP). Apple users have an easier time since they can delete most programs by dragging them into the trash.

  2. Clean your cache. Your computer and most programs generate temporary files that are used for updates, program installs or are used for archiving. These files do not need to stay on your computer and bog down performance. Use a program such as CCLeaner to clean out temporary files from your computer. A word of caution, however, when it comes to the internet browser cache. If you save your passwords in your cache be sure not to erase them otherwise you will need to reenter and resave all your online website passwords.

  3. Turn down or turn off certain visual settings. The latest versions of Windows are notorious for utilizing advanced visual effects that can often take up processing power on your computer. These settings do not affect how your computer operates, just merely how it looks and if certain windows have transparency or fade effects. We turn these off through the Control Panel and under the Performance Information and Tools features.

Content for this article was taken from my company website,


Hello everyone,

While not directly related to the MLS, spyware can still take root in your computers and cause havoc for your business. Read this article by Reuters to learn more about the latest trend in spyware threats.

Fake security software in millions of computers: Symantec

Spoofware is spyware that acts like a legitimate security program. Alerting you to possible infection and vulnerability, they cause many users to click on the alerts which can cause further infection. Be aware of these spoofs, and if anything should pop up on its own, think twice before clicking it and make sure to call your local computer consultant for help.

This is a sample embed from a YouTube video courtesy of Linda Novick





In order for Google to crawl your site efficiently and effectively, remember these 6 rules:

1. Avoid Content Duplication

Google tries hard to index and show pages with distinct information. This filtering means, for instance, that if your site has articles in “regular” and “printer” versions and neither set is blocked in robots.txt nor via a no-index meta tag, Google will choose one version to list. If Google perceives that duplicate content may be shown with intent to manipulate rankings and deceive users, they may also make appropriate adjustments in the indexing and ranking of the sites involved.

Be sure and use Google "webmaster tools" to see what Google sees when crawling your site and determine what duplicate issues can be easily fixed.

2. Remove User-Specific Details From URLs.

If you have URL parameters that don’t change the content of the page-like session IDs or sort order - these can be removed from the URL. You can use a cookie to hold this instead.

3. Disallow Actions Googlebot Can’t Perform

You can disallow crawling of shopping carts, landing pages, contact forms, and other pages containing calls to action that a crawler can’t perform.

Learn about these access files or make sure whomever is helping you with your site has this taken care of.

4. Optimize Dynamic URLs

You will recognize Dynamic URLs, from the fact that they contain a question mark.

Search engines have problems creating links to dynamic content. Where appropriate, use static URLs to reference dynamic content. Otherwise, try to ensure your dynamic URL is linked to by content referenced by static URLs. There are also paid-inclusion programs that you can use to assist with this.

5. Rein In Infinite Spaces

Do you have a calendar that links to an infinite number of past or future dates? Our websites seldom have calendar of events using Google's own Calendar which we wrapper into our CMS sites. This is an infinite crawl space on your website, and crawlers could be wasting their and your bandwidth trying to crawl it all.

6. How To Get Your Preferred Urls Indexed

* Set your preferred domain in Google’s Webmaster Tools ( vs.

* Put canonical URLs in your Sitemap

* Use the new rel=”canonical” on any duplicate URLs

Example: <link rel=”canonical” href=””/>

If you are not sure how to do any of this, please contact a professional web team like ours to help you with it.

If there is one thing I could not stand, it would be seeing Agents spend so much money on websites that are not effective and helping their business because they are not developed well for today's web solution needs and E-marketing.

A short fun film about Twitter and what it is all about.



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