I've been providing a multitude of good examples of using social networking to support and promote your business. Now it is necessary to share some of the worst examples of business social networking.
In Palm Springs, I had the opportunity to teach a seminar on how to use social networking for the benefit of your business. For all the benefits of social networks such as Twitter and Facebook, if not used correctly it can be a double-edged sword. Take to heart a couple of the examples below.
http://news.cnet.com/8301-13577_3-20000805-36.html - Nestle poorly handles UK Greenpeace.
http://news.cnet.com/8301-13577_3-10454328-36.html - Director Kevin Smith is thrown off Southwest Airlines.
It is important to clearly communicate and address any issues that might arise with your business, and using social networking can be used as an effective tool or more fuel for the fire. Contact me for professional consultation on how to use social networking to the benefit of your business. We are local to the Palm Springs and the Coachella Valley area of Southern California.
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